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We all do it. We use computers or handheld devices to do a search and we click away. So, what is the value to a company of the enormous amount of clicking, information gathering, and product familiarization that is happening every second of every day?
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The reports of email's death at the hands of social media are greatly exaggerated, though the flagrant indiscretion of daily and hourly blasts to random addresses has caused many to take the word ‘email' in vain. Valuable, yes; misused, yes; does it have a future, yes; will social media push it aside, no.
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What you say, how you say it, and where you say it, will go a long way to connecting with prospective customers. The strategy that needs to go into your content is more important today than at any time in the past as more than just a human will be ‘reading' the material.
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Although the adage is, "Good things come to those who wait", I believe that it should be, "Good things come to those who persevere." For the last 30 years, my brother-in-law Peter Moskal has played in a City Amateur Golf Tournament, an annual golf event that attracts top golfers from around the region. Peter, an avid golfer, devoted husband, and father of two daughters, has persevered long and hard, and although he has come close to winning the City Am on many occasions, coming in second and third repeatedly, winning has always been just out of his reach.
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Have you stepped back from your brand to understand what value the
consumer has placed on it? The value of your brand is now in the hands of the
consumer and the click of their mouse. The amount of positive engagement that
you provide to your consumer will provide endless avenues of communications
[word-of-mouth] that will fuel the "brand" buzz to consumers before they even
know your product.
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Do you ever wonder if all the different tactics that you are
engaging to improve your marketing position are working? Are you really
walking-the-walk, or just talking a good game? Here are four areas that you can
look at to see how you are doing and to gauge if you are executing, or talking.
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Does having a website mean you are ready to go global? Are you
really positioned to sell your services and products on a global market? Are
you ready, or not?
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So, what will be the Internet Marketing focus for 2011? Will it be
something totally new that will explode on to the scene like Twitter, or will
it be more of the same but with a layer of stronger understanding and
appreciation?
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The year 2010 showed we all need to listen better, work to be proactive, and that no matter who you are, or what you do, people need to know that you understand their needs and care about them.
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So, what does caffeine, marketing, and building an Internet
Presence have in common? Well, it is
not running to the espresso machine so you can stay awake as you work on
additional marketing materials, or trying to stay awake to tweet. Caffeine,
Marketing, and an Internet Presence is about what is happening in the ever
changing world of Internet Marketing.
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It seems that the pendulum has definitely swung over to the online marketplace as the driving force for how to engage a customer even with respect to how you engage them when they walk into your office or retail store.
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The Internet Marketing Check List, unlike the infamous
bucket list, things to check off before we die, is not a list to say you
did
something, but is a list of different marketing options that may or may
not fit
your company's requirements. Therefore, do not just say you did
something, but
make sure it fits your business and marketing strategy and if it does,
then do
it with passion and focus.
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Marketing and selling to just a consumer [B2C] or to just a
business [B2B] is now not enough; businesses now see the opportunity to
capture
a presence in both market segments. So,
what are some of the differences or similarities with respect to
Internet
Marketing?
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Internet Marketing has become one of the most powerful
marketing tools for both the B2B or B2C environment, but has trying to
decipher
which is the most appropriate and relevant metrics and measurements to
use or
buy creating mayhem?
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The need for content has been a central theme since the
inception of the Internet. So, is Content Marketing just another meshing
of two
words, or is it a key component to creating a progressive Internet
presence?
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You have listened to business associates, friends,
neighbors, the person at the local deli, and people you are not sure who
they
are, about what you should do to increase your marketing and attract new
clients. Are there any untapped opportunities out there versus reacting
to the
next "big" Internet solution?
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There are many different channels and options for companies
to interact with customers, but which ones are right for you, and why is a
multi-channel strategy better than a multiple channel strategy?
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Though this was a very trying year that will not be forgotten by many, it has provided some very interesting outcomes showing people and businesses have learned to adapt.
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During this tough economic time it seems that everyone is looking to understand what the buyer wants, but we may be surprised to understand that cost does not drive every decision, or that return-on-investment may require a longer period of return than the buyer cares about. So, is there another area that marketing should be addressing?
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How do you maintain a balance between providing a personal touch with prospective clients while engaging in the social digital media? Have we started to hide behind the electronic communications, and are we losing our ability to engage a person one-on-one?
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Do we jump on the Social Networking Bandwagon because we do not want to miss the movement, or are we methodically looking at integrating this new avenue into our overall marketing plan?
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Why is it that the term experiential seems to be popping up in so many marketing materials, as part of the name for new business units and business processes, and what does this mean for your marketing focus?
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I know we have been inundated with the term organic with respect to food and ecologically friendly companies and services, but there is an even more important position that has surfaced with respect to the term organic; this is related to a Company looking for low-cost high return-on-investment visibility from search engines.
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Do you ever wonder where the experience starts when you are traveling, buying a new outfit, selecting a special wine or liquor for a party, choosing a restaurant for a romantic dinner, or planning a spa experience?
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