During this tough economic time it seems that everyone is looking to understand what the buyer wants, but we may be surprised to understand that cost does not drive every decision, or that return-on-investment may require a longer period of return than the buyer cares about. So, is there another area that marketing should be addressing?

How do you maintain a balance between providing a personal touch with prospective clients while engaging in the social digital media? Have we started to hide behind the electronic communications, and are we losing our ability to engage a person one-on-one? 

Do we jump on the Social Networking Bandwagon because we do not want to miss the movement, or are we methodically looking at integrating this new avenue into our overall marketing plan?

Why is it that the term experiential seems to be popping up in so many marketing materials, as part of the name for new business units and business processes, and what does this mean for your marketing focus?

I know we have been inundated with the term organic with respect to food and ecologically friendly companies and services, but there is an even more important position that has surfaced with respect to the term organic; this is related to a Company looking for low-cost high return-on-investment visibility from search engines.

Do you ever wonder where the experience starts when you are traveling, buying a new outfit, selecting a special wine or liquor for a party, choosing a restaurant for a romantic dinner, or planning a spa experience?

There has never been a time like the present and a medium like the Internet, to provide people with the desire and ability to be heard. Everyone is "talking" either through videos, blogs, Tweets, or other Internet based solutions. But, is it all about people talking, or is it about people listening?

Internet Marketing is more than a phrase, it has become a way of life, but has it replaced the formal meaning, process, and execution of "marketing," and are we seeing an as needed use and interpretation?