There are new terms popping up in our everyday language thanks in part to the growth of the Internet. So, why is a term like "due diligence" becoming such a hot trend and "the thing to do"?

I have encountered numerous companies where their current business plan is "Do Nothing and Wait Out the Global Economic Situation." What does this tell your employees? What does this tell your customers and business partners about who you are?

So, we are finally here, the year 2009. The beginning of a year that has as many questions as days, from a new President in the USA, to where will the global recession take us, to who is next for a bailout, and will the stock markets react like the assent of a rollercoaster or like the ride.

The year 2008 will go down as the "Year of Change." This has been a much overused phrase finding its way into speeches, papers, and general discussions socially, politically, and economically. Are we ready for change, new challenges, and new experiences?

Has the word "brand" taken on a bad connotation during this tight global economy? Are companies shying away from a focus on Brand Marketing and Brand Management, or better, can they, and should they?

Is your website a marketing tool, useful and effective, or just a flash in the pan? With tools like the Internet and a website available to every company you wonder why the attention to their customer is not their number one focus.

Revenue is tight and the markets are getting tighter, do we cut our marketing budget and push all the funds to sales? First, let me answer the question - NO!

So, what is reactive Internet Marketing? Well, as with the Internet, there is no single answer, but there are a series of key indicators that may determine if you are reacting or executing.