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One question that I am often asked is, "How do you refresh or freshen up a brand?"
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In today's market, what drives revenue? Is it the brand or the experience?
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The major award shows may need to recognize Web 2.0 Showmanship as it is knocking on their doors.
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Email has become so much a part of our lives, it is instant gratification, but have we misplaced the etiquette and importance of constructing a proper communication?
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Have you ever wondered where some of the interesting measurements and statistics come from when discussing the Internet or mobile devices? Well, so have I, but should we accept them or toss them?
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Well 2008 is here, and as I enter another year I thought that this would be a good time to prognosticate.
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Not a day goes by that someone or some media does not broach the subject of print versus digital. It seems that for the print media the statement, ‘Rumors of my demise are greatly exaggerated' is appropriate, but none-the-less human nature loves a good fight.
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Here it is, December 2007, the time when I like to take a look back and reflect on the past year.
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